Issues related to the establishment of the center brand Bank for Essay

Issues related to the establishment of the center brand Bank for Foreign Trade of Vietnam - Vietnam - Essay Example Creation of brand value and brand recognition has become equally important in the banking sector, even for established banks like the Bank for Foreign Trade in Vietnam. The Bank for Foreign Trade in Vietnam is an old bank which was established in 1963 by the Foreign Exchange Bureau of the State Bank of Vietnam. The Bank has been playing an important corporate role in the development and stability of the economy in Vietnam. Also, the bank has made several contributions in the local as well as global regional and financial communities during its years of operation as a leading bank for foreign trade. The bank provides a number of services including a wide array of financial services in both traditional as well as international services like credit, capital mobilization, capital trading, and project finance. Also, the bank offers other modern banking services like e-banking, international credit and debit card services, derivatives trading and Foreign exchange trading services. The bank has established itself as a leader bank in the banking sector in Vietnam and is an influential authority in the regional financial communities. Brand centre of an organization is a department of the organization which includes the branding activities and branding materials like production kits, templates, logos, photographs etc. Also, proper guidelines for the creation of value with respect to the brand are included in the brand centre. The Bank for Foreign Trade in Vietnam is a large organization with a vast network including more than 357 transaction offices and branches. The bank thus has a huge number of customers and constructs huge volumes of transactions every day. The Bank has always focused on efficiency in their operations, providing value to the customers and improves the quality of management and corporate governance practices (Jenkins, 2004, pp.13-28). Though the Bank for Foreign Trade in Vietnam is the largest bank in the